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Lovely 1956 promotional map for the Menier Chocolate Company

Place/Date: Paris / 1956
$500.
Title: Grand Circuit des Capitales
Technique
Offset printing
Dimensions
97.8 x 62 cm (38.5 x 24.4 in)
Identifier
NL-00634
Coloring
Original color
Condition Rating
VG

Description

This beautiful and novel pictorial map was published by Agence Francaise de Propagande as a promotional item for Menier Chocolat. The credited artist is Jan-Loup, an artist and illustrator best known for his comics for Lisette magazine in the 50s and 60s.

The map spans Europe and Asia and is filled with striking illustrations: Neptune riding a sea monster in the Atlantic; a bullfighter in Spain; Red Square in Russia; oil fields between the Black and Caspian seas; a cobra facing off against a panda in Pakistan; the Buddha in Tibet; the Great Wall of China. A red-lined route connects the major cities in Europe and Asia.

In the late 19th century, Menier was the leading chocolate maker in the world and a pioneer of modern advertising, but by the time this map was published, the company was near its end.

Cartographer(s)

J. B. Jannot

J.B. Jannot (aka Jan-Loup) worked as an illustrator for Lisette magazine in the 1950s and early 1960s, as well as authoring his own comic stories and producing book jackets.

Condition Description

A clean, colorful example. Issued folding.

References

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